Book Synopsis
"Then God made two great lights: the greater light to rule the day, and the lesser light to rule the night. He made the stars also.” (Genesis 1:16)
The marketplace, etched deep by ruin’s breath, echoes the clang of hands pulled apart. Yet, in God's design, the greater light is set to rule the lesser - an order that, when applied to the marketplace, calls businesses to rise in resilience rather than fall in submission to destructive art.
This book seeks to decode the mechanics of the marketplace, decode the harmful practices that plague it, and add coding techniques for success. More importantly, the book aspires to plant within its heart message grace from Heaven, a melody in silence sown, to bloom where harmful weeds are outgrown.
Author: Alan Louis | LinkedIn PhD Commerce
Welcome
You're entering the fascinating world of business!
Household debt weaves deeply through the marketplace’s loom. The heavier the burden, the harsher the thread, as each strand of commerce tightens its grip, and those who carry the weight feel its pull most acutely.
Data derived in 2025 from CEIC, World Bank & National Central Banks reveal a global debt crises.
Where a country's household debt-to-GDP ratio should safely be less than 25% of GDP, only a few countries fall in this bracket.
The safe debt countries are Indonesia (9.3%), Philippines (10.1%), Mexico (16.2%), Russia (20.2%), Brazil (25.9%) & Ireland (27.9%).
However, most countries have a serious debt problem, consider these surprising figures - the UK (85%), Norway (85%), Denmark (87%), Netherlands (94%), Canada (102%), South Korea (105%), UAE (106%), Australia (116%) & Switzerland (128%)
Much like the well-known phrase during the space shuttle crisis: 'Houston, we have a problem,' a similar issue is unfolding here necessitating the hour to decode.
Business Intelligence
Brains alone will not ensure the longevity of a successful business, something else must be added such as ‘moral intelligence’
Precious Assets
You will be encouraged to trade precious assets for mere metal
Foolish Handshake
Many hidden daggers could be present in the handshake
Wisdom v Foolishness
The image speaks for itself
Changing the Metaphors
Metaphors add depth and creativity to language , but also can be a significant asset if used lovingly
Free
Do not overlook that which has no price
Hope
Do not bury your head in the sand, hope is within reach
Called to Persevere
Conflict situations break some but also make others
Values
Uphold moral values
Kindness
Kindness in negotiations, like sunlight through a storm,
can turn the tide and shift the form
Dovelike
Run your business as wise as serpents and harmless as doves (Matthew 10:16)
Failing Forward
There is no trial from which God cannot provide a way of escape
Money Issues
Understanding the money balancing act
Silent War
The marketplace involves a silent war
Restrategise
Don't be intimidated, just restrategise
Testudo
Unity is strength
Techniques of Conflict
Learn about the numerous tactics to implement in conflict
Name v Numbers
There are significant differences between operating under a ‘name system’ or a ‘number system’
Grace Void
Learn about the substantial grace void
Enterprise Wisdom
This book is packed with marketplace insights distilled from a family business with a legacy spanning over ten decades
Grace Seed
For the secular business its “Gold with me, the hope of comfort” but for the God-minded business its “Christ in me, the hope of glory”